Provincia Milano
The work derives from a request by the Territorial Planning Council Office of the Province of Milan to propose a Communication Project for the Territorial Co-ordination Plan (PTCP). In-depth analyses of the socio-economic characteristics of the area has led to the identification of "Environment" and "Innovation" as the strategic elements of the communication plan.
It was decided to create an "Innovation Compass" as the means of orienting the choices of location, of investors and of a strategic target capable of influencing actual transformation of the area. It is organised into software which provides customised information of the data available upon request of the user, in relation to the indications provided by the PTCP.


In order to increase public awareness of environmental topics and sustainable development, "CollegAmbienti" includes a series of events networked across the territory, in places deemed representative of the environmental network they are promoting.
The purposes of this initiative are education, information and entertainment, with respect to the key points of the PTCP, in order to help the public in using places and services and orient them towards use of renewable energy sources.
Events taking place within the network of disused areas are aimed at increasing awareness and a sense of responsibility among the public as far as concerns the production and use of materials which are renewable in short cycles, as well as simultaneously informing them on methods of reconversion of unused urban sites.
These events also form part of a program which is intended to be flexible within the provincial system as a whole, making it possible to simultaneously identify various "operating networks", in order to encompass them within a multi-dimensional concept.

 


The Group
For creation of the Communication Project for the Province of Milan, the work group divided up the tasks in the analytical phase on the basis of the specific skills of each member, but worked all together in the planning stage.

Nunzia Borrelli, born in Naples on 26/7/77, holding a degree in sociology with a thesis on urban anthropology, studied the use of space in urban contexts. Within the Project, she was responsible for both the strategic part and for sociological analysis aimed at understanding the expectations of the inhabitants of the province.
nunziaborrelli@hotmail.com

Elisabetta Caregnato, born in Monza on 22/7/72, holding a degree in architecture, with a thesis on shared planning, developed collaboration in this field in both Italy and abroad. Within the Project, she was therefore responsible for analysis of the sociological context of the population of the province.
starcar@tiscalinet.it

Veronica Indelicato, born in Milan on 24/5/73, holding a degree in architecture obtained in Berlin, with a thesis on urban design. Within the Project, she was responsible for analysis of the socio-economic context, with particular attention focused on strategic operators carrying out transformation within the territory.
veroind@hotmail.com

Lucia Papa, born in Sydney on 12/6/70, holding a degree in architecture, with a thesis aimed at defining local coalitions which could guarantee valid support for implementation of complex projects, through continuous production of images and actions capable of forming links and encouraging development of resources. She was responsible for organising the communication project strategies.
skippiluc@yahoo.it

Raimondo Rocco, born in Pescara on 12/12/71, holding a degree in architecture. Within the Project, he was responsible for analysis of the socio-economic context, having written a thesis on services for firms in the metropolitan environment and having worked with various public administrations.
r.rocco@mouseup.it

Ernesto Trotta, born in Milan on 20/1/71, holding a degree in law. Since he has experience in the legal and town-planning sector, he was responsible for the technical and regulatory aspect, in relation to the responsibilities of the provincial administration
elena.moro@libero.it



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